A zesty and ingenious Remain campaign – of the sort we conspicuously lacked – might have presented the Europhile Churchill as a patriotic anti-Brexit icon. Alas, a truth that defies popular cliche would have sunk at the first focus group.
although this is only too true I still think MacMillan is worth another look. Why did he decide in favor of application to Europe? What was the problem with existing outside? He is rarely mentioned though, not at all in the referendum as far as I could tell.