Wednesday 20 November 2019

Age Bubbles, a break in reporting ITV Leader Debate

This is notes to group a few things from today following last nights ITV show. I think there is a break in how different age groups view this. Not sure of the actual ages but this may become clear later. YouGov found the verdict very close - 52 to Johnson, 48 to Corbyn and this was widely reported, especially on telly. But other results available on Twitter.



The ITV poll based on Twitter so a lower age profile than YouGov.  But very different results. See also this set of stats from af  @adflaz



See also this chart from another of his tweets, not sure where from or what based on



So the breakpoint age might be mid 50s or was in 2017. Could go higher, just a guess.

This suggests a break around age with older people reading newspapers, younger more into social media, with different reporting on the same event.

Some stats from 2017 in this page from intermedia . Telegraph average age was 61.

My guess things are changing quite fast but in the same direction. Any links to recent stats welcome.

Telly still caught up in print journalism. No sign yet of breaking away either with distinct opinion or to look at Fleet Street as a financial and content crisis. Social media gets stronger imho in spite of @CCHQPress eforts to spread confusion.




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